Creative Solutions to Attract More Humans
In a world where standing out is paramount, Caxton is your strategic partner, equipped with the tools and expertise to propel your brand to new heights. We don’t just think outside the box; we redefine it, crafting bespoke marketing strategies tailored to your unique goals.
Work
Logos
Carsins Run
St. Paul Center
The-Ritz-Carlton Residences
Citizens Care
Starling
Choose Hope Women’s Center
Chesapeake Machining & Fabrication
ICON
Fratres Christi
Prime Cuts
Timberfox
Cheveux
Bay View Homecare
The Center Club
Beacon Environmental
Illustrations
Ambu
Burns CBD
Plaza Skateboards
Institute for Psychological Services
JM Jewelers
Teledyne Energy
Falun Dynamics
Drexel & Co.
Lifestrength Physical Therapy
About Caxton
A Strategic Purpose
With the launch of Caxton Marketing and Advertising, we embark on an exhilarating mission: to ensure exceptional creative solutions are accessible to businesses of all sizes, ranging from local enterprises to global corporations. Our steadfast belief is that every marketing expenditure should be imbued with strategic intent, transcending budget constraints. This philosophy ensures that businesses across the spectrum can harness the power of creative branding, strategic marketing solutions, and captivating creativity to reach new heights.
Leading the charge at Caxton is Micah Piccirilli, a seasoned luminary boasting an impressive 25-year career in marketing and advertising. Throughout his illustrious journey, Micah has etched his mark on the industry, serving as a creative director and agency leader. His outstanding portfolio, adorned with numerous awards, including the prestigious Best of Show ADDY Award, serves as a testament to his innovative mindset and unwavering commitment to excellence in every project he undertakes.
Services
At Caxton, the importance we place on project discovery is paramount. It’s the foundational step where we meticulously delve into the client’s needs, objectives, and vision. This thorough understanding allows us to tailor our creative solutions to precisely align with their goals, ensuring every project starts on the right path. Project discovery is the compass guiding our journey toward delivering exceptional results.
Services include:
- Marketing Audit
- Stakeholder Interviews
- Brainstorm Sessions
Let’s take the guesswork out of moving your business forward. Caxton will help you better understand your market, customer behavior, preferences, and needs. This includes competitor analysis and industry trends.
Services include:
- Situation Analysis
- Market Research
- Industry Trends
- Competitor Analysis
- SWOT Analysis
At Caxton, our expertise lies in strategic thinking. We thoroughly assess your current business situation, envision its future potential, and devise a cost-effective roadmap to guide you toward your goals. It’s easier to hit a target when you can see it.
Services include:
- Marketing Plans
- Goals/Objectives
- Target Audience Identification
- Role Identification
Caxton specializes in delivering comprehensive branding solutions that empower clients to establish a strong and distinctive brand identity. Through a strategic blend of creative design, market research, and brand positioning, Caxton ensures that clients’ brands resonate effectively with their target audience. The agency employs a collaborative approach, working closely with clients to understand their values, goals, and unique selling propositions. Caxton’s team of skilled professionals then crafts visually appealing and cohesive brand elements, including logos, color schemes, and typography, that communicate the essence of the brand.
Services include:
- Brand Strategy
- Visual Identity
- Brand Messaging
- Brand Guidelines
- Brand Positioning
- Rebranding
Is your message effectively reaching your customers and driving sales? If not, Caxton is here to help. We specialize in developing the right marketing tools to craft and deliver a compelling brand message that resonates with your target audience. Your customers are eagerly waiting to hear from you, and we can ensure your message makes a lasting impact.
Services include:
- Marketing Plans
- Ad Campaigns
- Guerilla Marketing
- Online Marketing
- Pay-Per-Click
- Social Media Marketing
- Event Marketing
Design is like a tractor beam on a spaceship. Whether it’s via digital or traditional methods, Caxton will explore exciting creative solutions that will draw your customers in and compel them to take notice.
Services include:
- Logo Design
- Collateral Design
- Illustration
- PPT Presentations
- Display Graphics
- Apparel/Specialties
- Signage
Direct mail continues to be a powerful method for engaging with your customers, as it places your message directly in their hands. This cost-effective approach stands out in an age when email inboxes are overflowing, making it a reliable and proven way to connect with your audience. Despite being considered traditional, its impact remains enduring.
Services include:
- Innovative Mailers
- Postcard Mailers
- Mail Kits
- List Purchase
- Mailing Services
- EDDM
The web and social media are an essential part of every successful business. Your website helps customers understand and see what your business has to offer. Our team builds professional-engaging websites that look good and work well on every device. The better your website is, the easier it is for your customer to find, learn and explore your products and/or services.
Services include:
- UI/UX Design
- Mobile Responsive Design
- Wireframes
- Customer Journey
- Domain Names
- HTML/CSS/JS
- Hosting/Maintenance
- Analytics
Pay-Per-Click (PPC) advertising is a highly targeted and cost-effective digital marketing strategy that allows businesses to display their ads on various online platforms, such as search engines and social media networks. With PPC, advertisers only pay when their ad is clicked, making it a results-driven approach
Services include:
- Ad Creation
- Keyword Research
- Bid Management
- Targeting
- Conversion Tracking
- Remarketing
- Analytics
Caxton can create an email program that opens a personal line of communication with your customer. Tell them what you are doing, why you are doing it and what the benefit is to them. It is great way to interact on a regular basis and encourage your customer to continue to be loyal to your brand.
Services include:
- Template Design
- Contact Management
- Automation
- Personalization
- A/B Testing
- Analytics
Caxton’s commitment to staying up-to-date with the latest trends and best practices ensures that your brand not only connects with your target audience but also adapts to the ever-evolving digital landscape. With our social media support, your brand will shine on platforms like Facebook, Instagram, Twitter, and more, fostering stronger customer relationships and a solid online reputation.
Services include:
- Account Setup
- Content Creation
- Audience Engagement
- Contents/Giveaways
Great marketing will deliver the right message, to the right people, in the right way, at the right time.
– Micah Piccirilli
Clients
Here’s just a few of the great clients we have worked with over the years.
