Attract More Humans



Opening Airways

Ambu, a leading medical device company, recently was releasing two new products: the Ambu aScope 3™ and the King Vision® aBlade, both of which were the latest innovation in laryngoscopes. Ambu wanted to promote these new products to hospitals, healthcare providers and first responders. To achieve this goal, they hired Caxton to create an informative and effective ad campaign.

Caxton’s primary objective was to create ads that communicated the advantages of the Ambu aScope 3 and the King Vision aBlade. Specifically, the products’ ability to provide a clear and unobstructed view of the airway, to help healthcare providers intubate patients more quickly and accurately.


  • Discovery
  • Concept and Design
  • Ad Campaign
  • Photo Retouching
  • Copywriting
  • Project Management


Print Ad campaign