Attract More Humans


Bay View Homecare

for Better Living

Transforming Bay View Homecare into a brand sensation was as exhilarating as a rollercoaster ride! As leaders in home medical equipment, supplies, and training, they were already on top of their game, but they craved a fresh, dynamic image to match their innovative mission to make lives better. Caxton stepped in with a blast of creativity, sprinkled with some marketing magic. We rebranded them with a dash of pizzazz, turning their logo into a work of art and crafting marketing collateral that practically sang “choose us!” in a harmony of colors and words. With our help, Bay View Homecare didn’t just raise the bar; they pole-vaulted over it, winning not one, but two new accounts!


  • Consulting
  • Discovery
  • Branding
  • Brand Messaging
  • Marketing Collateral
  • Copywriting
  • Printing


Final Logo

Logo Options




Branded Items

Our new brand is impressive, impactful and professional.

– Dan McLaughlin, President