Prime Cuts

Recognizing the escalating demand for convenient, high-quality prepared options within the fresh produce market, Caxton took on the challenge of crafting a unique brand identity for Prime Cuts, a novel sub-brand under Hearn Kirkwood. Hearn Kirkwood, renowned for supplying farm-fresh produce to grocery stores, food services, and convenience stores, aspired to broaden its offerings with the introduction of Prime Cuts. Caxton adeptly fused the essence of Hearn Kirkwood’s dedication to freshness with Prime Cuts’ emphasis on delivering expertly prepared selections. This strategic endeavor by Caxton strategically positioned Prime Cuts as a distinctive and trustworthy choice for consumers seeking a convenient yet premium option in the fiercely competitive fresh produce market.