Citizens Care

When the COVID-19 pandemic hit, Citizens Care found that their business had been significantly impacted. In order to combat this downturn, they sought help to revitalize their image and increase interest in their services, particularly in Harford County, Maryland. By working with Caxton’s marketing professionals and a designers, Citizens Care underwent a complete rebranding, creating new materials including a slick and professional website, and informative marketing materials. Through these efforts, they were able to successfully increase interest and they saw a significant influx of new residents. This was an impressive achievement given the challenges presented by the pandemic, and it demonstrates the importance of effective marketing and branding in boosting business during difficult times.